Quality Sites

Your website is ranked based on the quality of the content. Google’s algorithm is designed to find high quality sites and one way it does this is by reducing the rankings of sites with low quality content. So how does Google classify a quality site? In order to gauge the quality of a site Google asks questions about the content on the site to see if it provides the answers the user wants. Answering some of these questions about your content will give you a better chance of getting ranked higher.
• Is the information trust worthy?
• Is it written by an expert?
• Is the content original and does it have factual, spelling and stylistic mistakes? Is the information based on original research, reporting and analysis?
• What drives the content on the site? Is it created to address the users of the site or to achieve higher ranking with search engines?
• What is the value of the content compared to other pages in the search result?
These are just some of the qualities that Google looks for when it is analyzing the content of a website. Google doesn’t exactly give you all the information they are looking for when they rank a site but there is one attribute they look for above all others and it is quality.

Analyzing your Content

When you create content for you site ask your self questions about the information you are providing from the point of view of the user.
• Not everyone has a PhD. so ask yourself is the information easy to understand and was it edited well?
• Does the article provide different points of view?
• Would you recommend the information to your friends or family?
• Is the article too short to address the subject matter thoroughly? The article must answer the primary question by providing comprehensive and complete description.
• What kind of complaints do you have about the article on the page or the site as a whole?



Quality Control

Quality control is key to ensuring how your site is perceived by users and search engines. Google recommends removing low quality content you have on your site because it can affect the ranking of your website. If you have pages with low quality move them to another site or replace them with high quality content. It takes more time to create quality original content but if you don’t have the time you can outsource this portion of your website to Web Content Provider . They have writers with many years of experience able to create high quality original content to address your customers and the different algorithms of search engines.

How to Have a Positive Content Outsourcing Experience

Having been providing content for the last six years, for a wide variety of clients, I’m happy to say that 98% of the time the experience is good for both the client and the writers. That’s a good feeling that our clients are happy and keep coming back for new content, and even new websites.


However…the other 2% of the time the client is not completely happy with their experience. The content doesn’t sound like them, it doesn’t say what they want it to say, doesn’t go in the right direction...it just doesn’t do it for them.

Why?

Well, we're research writers, not mind readers.

But the truth is a lack of communication, plain and simple.

Some clients provide extremely detailed instructions when they order content. They specify voice, secondary and tertiary keyphrases, whether the article is a Tier 2 or Tier 3 page, and the direction the article should go. Some will provide links to affiliates so the writers can reference real product, provide the URLs to preferred authoritative sources or topics to cover in the article, etc.

Others place an order and send in a list of keyphrases and…nothing, or almost nothing.
Now, sometimes that works, but occasionally (2% of the time) the client receives the completed articles and is NOT happy. When that happens, we do our best to correct the problems, going so far as to rewrite the articles. However, no one is happy when this occurs.

If you are going outsource content, here are some suggestions of information to provide your writer(s):

1. Website URL – so the writers can see your style and voice
2. Your country – so the writers don’t automatically reference US terms, when you are in the UK
3. Country of your target audience – many websites target an audience that is NOT the same as the owner’s country

Then you should provide for each keyphrase, (if this is important to you):

1. Keyphrase
2. Creative title (optional)
3. Whether it’s a Tier2 or Tier3
4. Secondary keyphrases
5. The direction, voice, tone and specifics for each keyphrase

With these kinds of instructions you have a better chance of getting the content you  want for your website and having a good outsourcing experience.

When this happens, everybody is happy!

Fresh Content

Content is king and if the content on your website is old it becomes less relevant to search engines. The initial ranking you received when you first posted your article will not last forever. When Google first started they were going through 25 million websites and it crawled these sites every three to four months. The 25 million sites represented only a small portion of websites around at the time. According to Google “Today we index billions and billions of WebPages, and our index is roughly 100 million gigabytes” but it takes current crawlers only minutes or seconds to update the status after it is posted.

Creation Date

The freshness status is based on the date it was created and as time goes by it starts to decline. The first instance Google or another search engine becomes aware of your content is the inception date. This awareness is based by the discovery of the article or any links attached to your article. Keeping track of the initial score of your article will give you an indication how it fairs as it gets older to the same or different queries.

Changes to Content

In order to avoid creating original article site owners will change certain segments of the page in the hopes that Google will see it as fresh content. Google places very little value changes made to advertisements, navigation, JavaScript and content below the fold. Content relevant to the message of the article is generally placed in the main body which is above the fold. If you don’t make the right change Google will ignore or not place enough weight on it to call for any change regarding your website. The changes you make to your content have to be substantial enough to justify Google making an adjustment.

Getting Fresh Content

Sites with fresh content get higher freshness score from Google and this translates to higher ranking and more traffic. Updating your content to answer new queries regarding your business will ensure your site stays relevant with your customers and search engines. Web Content Provider can create original articles for your website to remain relevant with fresh content.

Can you address everyone when you write?

The answer to that question is a definite no. Since we started putting our ideas on stone, papyrus and online the goal was and is the same; capture an audience. Granted the audience has grown tremendously since the papyrus but everyone tries to address someone with their writing. In the beginning only the privileged few were able to gain access to the written word. Starting with the Guttenberg press access to information spread gradually until eventually almost everyone was able to obtain printed material. Today anyone with a computer and online access can create their own Website and blogs and write; this however does not mean they are reaching their audience or any audience for that matter.

Your Website or blog is ranked by search engines based on different algorithms. This is mainly based on quality original content and links to quality sites. The content on your site must be original, clear and address your target audience personally. The writers you hire for your site must understand this fact above all others. If the person reading the content on your site loses interest you lose them. The article must answer the main point of the article personally so they can obtain more information from links to other pages, blogs or sister sites on your page."For quality content that is original and written for SEO, contact Web Content Provider"