Sunday, February 5, 2012

Can you address everyone when you write?

The answer to that question is a definite no. Since we started putting our ideas on stone, papyrus and online the goal was and is the same; capture an audience. Granted the audience has grown tremendously since the papyrus but everyone tries to address someone with their writing. In the beginning only the privileged few were able to gain access to the written word. Starting with the Guttenberg press access to information spread gradually until eventually almost everyone was able to obtain printed material. Today anyone with a computer and online access can create their own Website and blogs and write; this however does not mean they are reaching their audience or any audience for that matter.

Your Website or blog is ranked by search engines based on different algorithms. This is mainly based on quality original content and links to quality sites. The content on your site must be original, clear and address your target audience personally. The writers you hire for your site must understand this fact above all others. If the person reading the content on your site loses interest you lose them. The article must answer the main point of the article personally so they can obtain more information from links to other pages, blogs or sister sites on your page."For quality content that is original and written for SEO, contact Web Content Provider"

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